The Cow Parade is the largest and most successful public art event in the world. Since 1999 has passed throught more than 55 of the most important cities in the world in order to raise funds for charities through the auction of the cows.

But, why cows? According to the organizers, “there is something magical about the cow. It represents different things to different people around the world, it is sacred, it is historical, but the common feeling is love. It just makes everyone smile. “

Last year, KDDI, a telecommunications company, and Sharp unveiled the prototype of a mobile phone that can be loaded with sunlight.

This time, the Chinese designer Zheng Daizi released a prototype for the Finnish company Nokia, of a mobile phone powered by soft drinks.

In fact, any sugary liquid can serve as a source of energy for this phone. Energy generated from carbohydrates (currently sugar) and utilizes enzymes as the catalyst.

“Through out my research, I found that phone battery as a power source, it is expensive, consuming valuable resources on manufacturing, presenting a disposal problem and harmful to the environment”, says Zheng. She also states that this “bio battery has the potential to operate three to four times longer on a single charge than conventional lithium batteries and it could be fully biodegradable”.

Via.

It was opened in Barcelona, Spain, a shop with products “almost free”. The store is called “Es lo ultimo” and, according to organizers is the first of this style in Europe. The group has plans to open more of these shops in Madrid and consequently spread through Spain, and also expands to major cities in the world, like New York, London and even to Rio de Janeiro.

he store is part of the Company Guia de Tendências, from Spain; however is not the first in this segment. The first of this kind emerged in Tokyo in 2007, and is called SampleLab.

There are several brands that are part of this trend, such as HP, PepsiCo, Sony, and so on. The customer has to pay only a symbolic fee of 5 Euros per semester and may take every 2 weeks, 5 different products.

Es lo ultimo has more than 60 types of products ranging from food industry and health to technology, thus serving to disseminate brands and items that have just been launched in the market, as well as those who are still in testing.

An interesting example is the iDream, which is a headset, the size and shape of a cushion, which offers consumers the opportunity to enjoy a sound more “comfy”.

Cheers mate!!!!

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The Eco 4 Planet, a website that utilizes Google Custom Search, offers the user a different appearance and purposes. The innovation starts with the color of the page, predominantly black, so that there is a saving of up to 20% of energy.

Another interesting aspect is that eco4planet plants one tree for every 50 thousand hits. To get an idea, until the time of publication of this post, 54 trees had already been planted, missing 7740 access to the next. Now, taking into account the number of daily searches of the normal Google page, which are 2.55 billion, the world would be greener.

They also made available a series of wallpapers for downloads, logically dark.

Along the same line, the Hi Marketing blog also adopted a darker color in order to save energy. Nature thanks you.

Below there’s a video in Portuguese… Just to have an idea…

In this case… logically, Arnaldo is a snack bar…

So, as a Marketing Analyst, I was already thinking that it would be a social media marketing strategy through the Twitter. How cool!!!

I found it very interesting and innovative because it is just a snack bar…

Of course I had to investigate it more closely, so I Twitted her just to double check it, and the answer was: “hahahaha, no, my husband read my tweet and brought me a gift!!!” (the sandwich).

Oh well, that was not what I had thought; however they could do something like that. It is, somehow, a good strategy! Anyway, at least, it was a good example to illustrate what is going on everyday!!!

MORE THAN 8.6 MILLION HOUSEHOLDS OBTAIN COUPONS VIA TEXT MESSAGES AND/OR EMAIL…

Check it out… It´s a Scarborough Reseach… pretty interesting.

That´s the digital media standing out…

Link: http://tinyurl.com/l2b674

The H2O Audio created an interesting accessory for your iphone and ipod touch which allows you record a video under water.

The case supports up to 300 feet deep, where you probably will never arrive.

Check it out…. iDive300.. pretty cool… you can watch finding nemo under water… hehehehe

Source: Gizmodo.com